Why is Branding Important ?
Branding goes way beyond just a logo or graphic element. When you think about your brand, you really want to think about your entire customer experience…everything from your logo, your website, your social media experiences, the way you answer the phone, to the way your customers experience your staff. When you look at this broad definition of branding, it can be a bit overwhelming to think about what is involved in your brand.
In short, your brand is the way your customer perceives you.
It is critical to be aware of your brand experience and have a plan to create the brand experience that you want to have… a good brand doesn’t just happen… it is a well thought out and strategic plan.
Many small organisations and start-ups neglect spending necessary time thinking about their brand in this broad sense and the impact it has on their business. Let’s look at 10 reasons why digging into your brand is important:
BRANDING PROMOTES RECOGNITION.
People tend to do business with companies they are familiar with. If your branding is consistent and easy to recognise, it can help people feel more at ease purchasing your products or services.
YOUR BRAND HELPS SET YOU APART FROM THE COMPETITION.
In today’s global market, it is critical to stand apart from the crowd. You are no longer competing on a local stage, your organisation now competes in the global economy. How do you stand out from the thousands or millions of similar organisations around the world?
YOUR BRAND TELLS PEOPLE ABOUT YOUR BUSINESS DNA.
Your full brand experience, from the visual elements like the logo to the way that your phones are answered, tell your customer about the kind of company that you are. Are all of these points of entry telling the right story?
YOUR BRAND PROVIDES MOTIVATION AND DIRECTION FOR YOUR STAFF.
A clear brand strategy provides the clarity that your staff needs to be successful. It tells them how to act, how to win, and how to meet the organisation’s goals.
A STRONG BRAND GENERATES REFERRALS.
People love to tell others about the brands they like. People wear brands, eat brands, listen to brands, and they’re constantly telling others about the brands they love. On the flip side, you can’t tell someone about a brand you can’t remember. A strong brand is critical to generating referrals or viral traffic.
A STRONG BRAND HELPS CUSTOMERS KNOW WHAT TO EXPECT.
A brand that is consistent and clear puts the customer at ease, because they know exactly what to expect each and every time they experience the brand.
YOUR BRAND REPRESENTS YOU AND YOUR PROMISE TO YOUR CUSTOMER.
It is important to remember that your brand represents you…you are the brand, your staff is the brand, your marketing materials are the brand. What do they say about you, and what do they say about what you’re going to deliver (promise) to the customer?
YOUR BRAND HELPS YOU CREATE CLARITY AND STAY FOCUSED.
It’s very easy to wander around from idea to idea with nothing to guide you…it doesn’t take long to be a long way from your original goals or plans. A clear brand strategy helps you stay focused on your mission and vision as an organisation. Your brand can help you be strategic and will guide your marketing efforts saving time and money.
YOUR BRAND HELPS YOU CONNECT WITH YOUR CUSTOMERS EMOTIONALLY.
A good brand connects with people at an emotional level, they feel good when they buy the brand. Purchasing is an emotional experience and having a strong brand helps people feel good at an emotional level when they engage with the company.
A STRONG BRAND PROVIDES YOUR BUSINESS VALUE.
A strong brand will provide value to your organisation well beyond your physical assets. Think about the brands that you purchase from (Coca-Cola, Wrangler, Apple, Ford, Chick-Fil-A, QuikTrip)… are these companies really worth their equipment, their products, their warehouses, or factories? No, these companies are worth much more than their physical assets…their brand has created a value that far exceeds their physical value.
We Build Brands, Not Just Companies
So how do we do it ?
Capitan Studios has been pioneering in the field of advertising by weaving a single nuclear digital system with traditional advertising methods.
One nuclear digital core that analyses data, uses social marketing, traditional advertising methods and assembles all of them in the cloud making them all available anywhere and anytime.
We have been working closely with many companies, developing a close relationship between the people and their brands.
And we are happy to inform that we have been successful.
We had started with traditional forms of advertising with major brands, setting a successful standard in advertising.
But we have a plan, a goal to unify all forms of marketing, compacting them into one system i,e., System based on the combinations of the Information Technology with advertising.
The whole system is centralised with one online account with which an SEO optimised Core Blogger Web Database will be constructed which in turn will be connected to various social medial platforms like Google Business, Facebook, Twitter and Youtube. All customer data will be fed into one single database that will be shared through all platforms.
This well be the whole platform through which the multimedia system will run. We will make images and video vfx based original ads, with special algorithm to make them clearly visible on devices of all sizes.
These ads will hit the target audience on multiple platforms for maximum coverage.
We program in accordance to the natural resonance of the customers and clients and their digital footprints. Unlike paid ads that cease to exist after the stipulated time span. Our ads exist flawlessly over time hitting customers even years after its placement making our works nearly timeless and extremely cost efficient.