Capitan Studios

Tag: logo design

  • Crafting Sweetness: The Warm and Playful Brand Identity of Briosé

    Crafting Sweetness: The Warm and Playful Brand Identity of Briosé

    When sisters Elisa and Elena founded Briosé, an artisanal gelato and pastry shop, they needed a visual identity as delightful as their confections. The resulting design project successfully captures the multifaceted nature of their business—from single-portion desserts and artisan gelato to custom cakes and special events—creating a contemporary and inviting brand presence.

    A Logo with Personal Touches

    At the heart of Briosé’s identity is a carefully crafted logo that balances refinement with spontaneity. The design pairs a structured serif wordmark with thoughtful, custom modifications. The letters B and O were reshaped into soft, circular forms inspired by cherries. These customised letters not only nod to the world of sweets but also cleverly represent the two founding sisters. This detail transforms the logotype into a highly memorable, standalone symbol for the brand.

    A Palette Good Enough to Eat

    The visual language leans heavily on a colour palette designed to evoke warmth, freshness, and immediate appetite appeal:

    • Cherry Red: Serves as the brand’s vibrant, signature accent.
    • Cream and Buttery Tones: Evoke the comforting essence of vanilla, pastry dough, and classic bakery packaging.
    • Soft Lilac Blue: Introduces a light, contemporary contrast.
    • Dark Neutral: Grounds the palette by adding necessary depth and readability.

    Complementing these colours is a typographic pairing of Fraunces and Lora. Together, they establish a brand voice that is elegant yet approachable, boasting a subtle retro character that perfectly aligns with Briosé’s artisanal roots.

    Flexible and Organic Design Elements

    Moving beyond the logo, the wider visual identity embraces soft, irregular shapes inspired by the natural imperfections of handmade goods and scoops of gelato. These graphic elements are highly modular—they overlap, intersect, and scale dynamically. Depending on how they are used, they can subtly mimic flowers, cherries, or abstract textures, ensuring the branding remains cohesive without ever feeling repetitive.

    Applied across a variety of touchpoints—including gelato cups, pastry boxes, menus, storefront signage, and digital platforms—the Briosé identity reimagines traditional pastry shop aesthetics. The result is a highly distinctive food branding system that wraps every product and occasion in the same warm, artisanal charm.

  • How Plakton Distilled a High-Altitude Apple Orchard into a Brand

    How Plakton Distilled a High-Altitude Apple Orchard into a Brand

    Barcelona-based design studio Plakton recently cultivated a rich, narrative-driven identity for Boscada, a new apple brand. The brand belongs to Baró i Fills, a family-owned agricultural company with over 50 years of experience growing stone and pome fruits. While the family has a long, established history in farming, Boscada marks the very first time they have produced and marketed apples under their own standalone brand.

    Rooted in Family Memory

    The foundation of Boscada’s identity stems from a poignant family memory. It traces back to Bellaguarda, described by the family as “where our grandfather used to go”—a high-altitude location defined by remote farms nestled within surrounding forests.

    The brand name itself draws from the Catalan word emboscada, evoking the feeling of being enveloped by the woods while simultaneously hinting at a highly sought-after apple. According to brand strategist Gerard Condal, the team chose to anchor the identity in the landscape where the apples grow. The strategy was to create a brand that reveals its deeper layers over time, rewarding those who discover the story behind the fruit rather than explaining everything at first glance.

    A Symbol of the Terrain

    Boscada’s offerings—specifically the Golden, Fuji, and Granny Smith varieties—are cultivated at an impressive elevation of approximately 1,000 metres above sea level, a terrain that gives the fruit its special characteristics. This unique environment was distilled directly into the brand’s symbol.

    Rather than relying on literal depictions of mountains or trees, the logo elegantly folds the imagery of an apple, rolling fields, and the surrounding woodland into a single, abstract graphic. Art Director Roser Padrés explains that this level of abstraction ensures the mark serves as a timeless, highly functional identifier that can be reproduced even at minimal sizes without becoming overly descriptive.

    The Balance of Nature and Precision

    To contrast the clean, structured symbol, Plakton introduced a secondary visual language utilising expressive watercolours. Designed as one massive composition, the artwork is cropped into distinct fragments for various touchpoints—from packaging boxes to social media. Because of this, every piece of communication features a unique slice of the same visual universe. The symbol identifies the product on the label, while the boxes immerse the buyer in the Boscada world.

    Padrés notes that while the illustrations capture the spontaneous, organic nature of the environment, the brand’s typography and layout remain intentionally restrained. This duality perfectly mirrors the product: nature is wild and spontaneous, but cultivating exceptional fruit at 1,000 metres requires immense care, experience, and precision.

    For typography, the studio paired Matthieu Cortat’s warm Petit Serif with Hoefler & Co.’s Sentinel, a Clarendon-inspired slab serif. The former provides an elegant, distinct personality that ties into the brand’s emotional core without feeling nostalgic, while the latter delivers crisp clarity for longer texts and digital applications.

    Finally, the packaging employs a functional colour system for the labels to distinguish the three apple varieties. Applied directly to the fruit, these colours were carefully calibrated to contrast with the apple skin, ensuring each variety is instantly recognisable while remaining perfectly at home within the broader Boscada aesthetic.

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